Modelling is one of those professions where you rely on the media to make your name; but you still need to have control over your private life and how you are portrayed by the media when you’re not at work. From modelling men's hoodies at Triple S to promoting high end products and companies, being in the limelight is part and parcel of your job in order to help sell products to the consumer.
Supermodels are never out of the papers. Their celebrity, and the fact that they have other celebrities as friends and lovers means that they are ideal fodder for the media, particularly the tabloid press, who will go to great lengths to find out information that will attract readers.
On the other hand, there are many publications who are genuinely interested in modelling as a form of celebrity and you have to walk a fine line between maintaining a positive profile and ending up fighting for your privacy. It is a dilemma faced by all celebrities and although if you become famous enough, you will have someone to advise and control your dealings with the media, there are some key points to bear in mind that can help you maintain good relations with the press.
1. Tell the truth. It’s much better to tell the truth if you can. Phrase it well, and you’ll win additional fans.
2. Be brief. Don’t talk for the sake of talking. If a journalist asks you a question, keep the answer short and sweet.
3. Remember names. This is particularly important with the fashion media. If you can remember the names of the journalists and photographers, you’re already ahead.
4. Make it clear when your comments are off-the-record. If you don’t state it, and get it agreed to, you can’t complain later.
5. Leave time for photographs. You’re a model, so any feature about you will be accompanied by lots of photographs. Make sure there is enough time for the photographer to get what she or he wants.
6. Treat it as an opportunity. You should be in control of your appearance. Treat every media interview as an opportunity to show that you’re a professional with integrity.
7. Get professional advice. If you are lucky enough to become very well-known, then it will be useful for you to get some professional advice on dealing with the media. Your agent should be able to put you in touch with someone suitable, or speak to other models whose media profile you admire.
Modelling is a media-driven profession, and if you become successful enough for the mainstream media to take notice of you, you must be confident and calm enough to handle the attention.
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